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Initially called Air Korea, Korean Air’s budget affiliate has been rebranded as Jin Air. There seemed to be a lot of thinking that came into coming up with this name. First, Jin Air supposedly has the same pronunciation as the Chinese character meaning “truth” and “sincerity”.
Pursuing “freshness” and “pragmatism,” the budget airline showed unconventionality in […]
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Written by Ruth Schaffer [email] for b5media.
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