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Initially called Air Korea, Korean Air’s budget affiliate has been rebranded as Jin Air. There seemed to be a lot of thinking that came into coming up with this name. First, Jin Air supposedly has the same pronunciation as the Chinese character meaning “truth” and “sincerity”.
Pursuing “freshness” and “pragmatism,” the budget airline showed unconventionality in […]
If plans pan out, it seems like we’ll be seeing a new budget airline fly the Asian skies in 2008.
Korean Air Lines Co. said Monday that its new low-cost airline was set to begin operations next May with routes to regional destinations including China and Malaysia.
Korean Air said in a press release that its board […]
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Written by Ruth Schaffer [email] for b5media.
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